GM Stages Viral Video Interviews to Draw Younger Demo - Event Marketer

GM Stages Viral Video Interviews to Draw Younger Demo

DB_Silver_GM_2009 Ex
Brand: GENERAL MOTORS
Agency: JACK MORTON WORLDWIDE
Awards: EX AWARDS — BEST EVENT-RELATED WEBSITE OR PORTAL
Year: 2009
To build brand awareness among younger audiences, GM staged a series of viral video interviews and skits called Plug In at festival venues around the world. The short skits were conducted by Tenacious…
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