Glowing Visuals Bring Facebook Connections to Life - Event Marketer

Glowing Visuals Bring Facebook Connections to Life

DB_Facebook_2012 ETA
Brand: FACEBOOK
Agency: OBSCURA DIGITAL
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2012

Facebook is all about connections, a theme that literally came to life via the Connections Experience during Facebook’s F8 developers conference in September 2011 at the Design Center in San Francisco. Using multiple overhead projectors that mapped visuals to the floor and an array of 3D cameras, the interactive Connections installation brought online social networking connections into the physical world.

Attendees swiped into the space using an RFID-enabled event badge that linked to their Facebook profiles. Once logged in, they were surrounded by glowing circles constructed from their social data, creating a unique “fingerprint.” Colored lines extending from the circles connected them to others in the space who shared one or more of the observed metrics, such as mutual friends, interests, workplaces, schools, locations, birth sign or non-English languages. When two or more people who shared mutual connections stood within close proximity, a slideshow of mutual friends and interests appeared between them.

Behind the Connections space, a large screen shared aggregate data about the collective group, displaying common interests and profiling the most connected of the group. One attendee described the installation as “the 21st century equivalent of a disco ball.” Its after-party vibe was pretty sweet, too.

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