George P. Johnson Grows a 'Creative Garden' Exhibit - Event Marketer

George P. Johnson Grows a ‘Creative Garden’ Exhibit

DB_GPJExhibit_2004 Ex
Brand: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2004
George P. Johnson turned the spotlight onto itself to hype its own exhibit at an industry trade show. The Create campaign marked the first time the company had launched a marketing program for its own…
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