General Motors Deploys a Test Track off the Vegas Strip

General Motors Deploys a Test Track off the Vegas Strip - Event Marketer

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General Motors Deploys a Test Track off the Vegas Strip

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Brand: GENERAL MOTORS

Agency: GM R*WORKS EVENT SOLUTIONS INTERNATIONAL

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)

Year: 2007

General Motors took its Auto Show in Motion ride-and-drive tour to the next level with The Drive, an 11-acre public test track situated in a formerly run-down parking lot just off the Las Vegas Strip.…

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