Genentech Sales Meeting Inspires Employee Pride - Event Marketer

Genentech Sales Meeting Inspires Employee Pride

DB_Gold_Genentech_2014 Ex
Brand: GENENTECH
Agency: INVISION COMMUNICATIONS
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2014
The primary objective of most sales meetings is to recognize achievement, celebrate the year and prepare for the next. Genentech’s 2013 national sales meeting, however, needed to be more than just “applause”…
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