Gatorade Takes Trainers on a Self-Guided RFID Journey - Event Marketer

Gatorade Takes Trainers on a Self-Guided RFID Journey

db_gatorade3_edta_2016
Brand: PEPSICO
Agency: MIRROR SHOW MANAGEMENT
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF RFID/NFC/BLE
Year: 2016
Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated…
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