Gatorade Repositions Itself as a 'Sports Fuel' Brand - Event Marketer

Gatorade Repositions Itself as a ‘Sports Fuel’ Brand

db_gatorade_edta_2016
Brand: PEPSICO
Agency: MIRROR SHOW MANAGEMENT
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Year: 2016
This dynamic activation established Gatorade as an innovative brand to athletic trainers and demonstrated its shift from a singular product focus to the 24/7 athlete and sports fuel. Technology brought…
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