Gap Ambassador Program is Fueled by Word of Mouth - Event Marketer

Gap Ambassador Program is Fueled by Word of Mouth

DB_Gold_Gap_2006 Ex
Brand: GAP
Agency: A SQUARED GROUP
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2006
The Ambassador Program was designed to generate word of mouth for a new line of women’s jeans through 100 carefully selected brand ambassadors. Participants, ranging in age from 18 to 48, were chosen…
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