Fox Unleashes Live Penguins to Promote 'Ice Age' DVD - Event Marketer

Fox Unleashes Live Penguins to Promote 'Ice Age' DVD - Event Marketer
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Fox Unleashes Live Penguins to Promote ‘Ice Age’ DVD

Brand: FOX
Agency: PARADIGM SHIFT WORLDWIDE
Awards: EX AWARDS — BEST INTEGRATED P.R.PROGRAM FOR AN EVENT
Year: 2003
Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting…
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