Ford Reaches Women with Warriors in Pink Campaign - Event Marketer

Ford Reaches Women with Warriors in Pink Campaign

DB_Silver_Ford_2009 Ex
Brand: FORD
Agency: JWT TEAM DETROIT
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2009
Ford wanted to raise money for Susan G. Komen for the Cure while leveraging the partnership to drive sales among women ages 18-24, so the carmaker took the message to the people in 2008 through Race for…
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