Ford Executes a Drivable 'Escape the Room' Game - Event Marketer

Ford Executes a Drivable ‘Escape the Room’ Game

db_ex-2017_single-mkt-consumer_silver_ford
Brand: FORD
Agency: CIVIC ENTERTAINMENT GROUP GAIL & RICE
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2017
What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator…
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