Fiat Merges History and Modern Tech at Dealer Event - Event Marketer

Fiat Merges History and Modern Tech at Dealer Event

DB_Gold_Fiat_EDA 2015
Brand: FIAT
Agency: SIMMETRICO NETWORK
Awards: EXPERIENCE DESIGN AWARDS — BEST B-TO-B EVENT ENVIRONMENT
Year: 2015

What’s the ultimate driving experience? For 105-year-old Italian automaker Alfa Romeo, it’s style and speed and history, a theme the brand merged with the launch of a futuristic sedan at the Alfa Romeo Historical Museum with 460 brand representatives, journalists and dealers in attendance. The event offered 3D environments, a wind tunnel, a rotating podium, contemporary dance performances and opera star Andrea Bocelli, live—all of it driving home the brand messaging that Alfa Romeo doesn’t “make cars,” it “creates experiences.”

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