Faraday's Futuristic Booth Merges Nature and Tech - Event Marketer

Faraday’s Futuristic Booth Merges Nature and Tech

EDTA-2016_Exhibit50Under_Faraday
Brand: FARADAY FUTURE
Agency: PINNACLE EXHIBITS
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST TRADE SHOW EXHIBIT (UNDER 50 X 50)
Year: 2016

Faraday Future is a start-up technology company focused on developing the next generation of hyper-connected electric vehicles. Joining the ranks of automakers thinking more like technology companies rather than car brands, Faraday Future shared its story publicly for the first time and revealed its concept car at CES 2016 in an environment that juxtaposed organic shapes against sleek lines.

At every turn, the concept car was on display, whether it was in its showroom against a backdrop of a black onyx 23-foot-wide by nine-foot-high LED wall, or scaled down in a built-in display case above a touch screen panel that walked attendees through the vehicle’s specs. As attendees entered the space, they were immersed in futuristic architecture, like 20-foot-tall mirrored pillars that shot off reflections, and 90-inch 4K monitors that offered additional vehicle visuals throughout the booth. In an enclosed glass room, attendees stretched out on leather reclining lounge chairs to take a virtual reality experiential test drive. Faraday’s design teams use virtual reality to test UX and the feel of the car, so they passed that insider experience on down to the attendees. White modern lounge furniture and patio seating up above completed the look.

All of the modern materials like screens, glass, concrete hallways and mirrors contrasted with natural elements such as real moss living walls on both floors of the booth. The underlying message: to see a future where technology meets nature and the two coexist symbiotically. Aside from it being a beautiful exhibit, Faraday’s space balanced technology with design, and stood out from many automotive booths relying on flashing graphics to grab attention. In just 48 hours, the brand earned 45,000 direct mentions and numerous accolades on best of CES media lists.

Enjoying a full charge, no doubt.

 

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