Facebook IQ Live Targets Next-Generation Advertisers - Event Marketer

Facebook IQ Live Targets Next-Generation Advertisers

DB_Silver_Facebook_EDA 2015
Brand: FACEBOOK
Awards: EXPERIENCE DESIGN AWARDS — BEST B-TO-B EVENT ENVIRONMENT
Year: 2015

At Spring Studios in New York City, Facebook targeted the “next generation” of agency and advertising leaders (as opposed to the c-suite) with IQ Live. The event focused on everyday moments, highlighting different audiences’ paths to purchase with installations on two floors. Among standouts—an immersive life-like Home installation with live actors acting out new parent scenarios, an Instagram café with a latté artist and a main stage “park” with picnic benches, blankets and 70 feet of artificial turf.

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