Essence Magazine's Social Spectacle Wows Attendees - Event Marketer

Essence Magazine’s Social Spectacle Wows Attendees

DB_Essence_2014_ETA
Brand: ESSENCE MAGAZINE
Agency: POSTANO SOLOMON GROUP
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2014
Essence Fest is the flagship event for Essence Magazine and the 2014 event in New Orleans was the 20th anniversary of the festival, so the brand needed to bring the full power of social media to make it…
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