EMC's LED Bridge Leads to a Dazzling Launch Event - Event Marketer

EMC’s LED Bridge Leads to a Dazzling Launch Event

DB_EMC1_2015 Ex
Brand: EMC
Agency: CITY CREATIVE
Awards: EXPERIENCE DESIGN AWARDS — BEST B-TO-B EVENT ENVIRONMENT
Year: 2014

London’s historic Old Billingsgate Market was the setting for EMC Corp.’s dazzling high-tech product launch dubbed Redefine Possible. The standout design element: a “Doctor Who”-inspired TARDIS police box that opened to a digital LED bridge that “transported attendees to the hybrid cloud.” The floor pulsed with moving “digital rain” underfoot and pushed attendees through the tunnel to a back-lit hybrid cloud where guests were able to enjoy a lounge, watch live coverage of the event and interact with new products.

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