EMC Webcast Expands Employee Participation
This year, information technology services provider EMC made the big leap from physical to virtual for its annual global training conference, to make it possible for its growing numbers of system engineers and partners to participate. But the challenge was to keep the essence of the conference intact: an event where attendees can directly interact with other attendees, and get direct access to executives.
The webcasting technology by Blue Jeans, which ran with the INXPO XPOCAST platform, did just this through real-time video, chat, Q&As with participants and speakers, and a live Twitter stream to aggregate event mentions. Attendees gathered at 100-plus viewing sites: some with two-way video, some at local offices to watch the live stream. Others viewed it remotely from their laptops or mobile devices. In some cases, viewing groups held their own team building exercises, designing backdrops for their own micro-events, or sharing group activities on social media.
The virtual format kept executives from having to cancel their segments if schedules changed last minute. One executive dialed in remotely from an iPad, which allowed him to see the activities at EMC headquarters, as well as at the two-way video locations. Throughout the two days, the entire live stream of the event was captured allowing for on demand access immediately following the event.
On top of that, the virtual event cost one-seventh of the cost of previous conferences.