EMC Social Lounge Targets Casual Social Media Users - Event Marketer

EMC Social Lounge Targets Casual Social Media Users

Gold Winner—Designer/Builder: VDA Productions | Client: EMC Corp. | Project: Social Lounge (Best Interactive Experience)
Brand: EMC
Agency: VDA PRODUCTIONS
Awards: EXPERIENCE DESIGN AWARDS — BEST INTERACTIVE EXPERIENCE
Year: 2014

The Social Lounge was designed to be an attendee oasis within the 2014 EMC World trade show at The Venetian in Las Vegas. EMC Corp.’s goal was to get its target audience, the casual social media user, excited by creating a designated place where they could go to be social. The lounge was 10,000 square feet of soft seating, small networking and meet-up areas, workstations with power and a special private “Elect” section that attendees could pay to enter to enjoy sponsored refreshments.

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