Epic Screen Serves as Backdrop for Xbox E3 Media Briefing - Event Marketer

Epic Screen Serves as Backdrop for Xbox E3 Media Briefing

Silver Winner—Designer/Builder: Zed Ink | Client: Microsoft | Project: Xbox E3 2014 Media Briefing (Best Stage at a B-to-B Meeting)
Brand: MICROSOFT XBOX
Agency: ZED INK
Awards: EXPERIENCE DESIGN AWARDS — BEST STAGE AT A B-TO-B EVENT/MEETING
Year: 2014

For its E3 2014 media briefing presentation, Xbox staged an epic stage experience. An 80-foot center LED screen featured massive moving semi-transparent scenic doors that opened and closed to accommodate game trailers and demos. Three more LED screens stood angled to the floor as backgrounds for satellite multi-player demos and presenters. The show featured over a terabyte of custom animations, requiring more than 17,000 channels of data, 70 wireless frequencies and 400,000 watts of power for the PA system.

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