EA Sports Activates Pop-up Training Centers - Event Marketer

EA Sports Activates Pop-up Training Centers

DB_Gold_Electronic Arts Sports_2010 Ex
Brand: ELECTRONIC ARTS (EA)
Agency: GROW MARKETING
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2010
During the busy holiday shopping season, EA SPORTS Active put its More Workouts video game in the hands of consumers inside state-of-the-art pop-up training centers in high-traffic locations in Boston…
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