E3 Deploys an Online Hub of Sponsor Resources - Event Marketer

E3 Deploys an Online Hub of Sponsor Resources

DB_E3_2012 ETA
Brand: E3 ENTERTAINMENT SOFTWARE ASSOCIATION IDG WORLD EXPO
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT CAMPAIGN MICROSITE/WEB PAGE/HUB
Year: 2012

E3, the world’s premier trade show for computer and video games and products, this year attracted 45,700 industry professionals, investor analysts, journalists and retailers from 103 countries to its show June 5 through 7 in Los Angeles.

To assist in the enormous undertaking of selling to and assisting these industry professionals, the show’s owner, Entertainment Software Association and its partner IDG World Expo, created a website that serves as both a show and marketing resource. Participants in the trade show are given a password to enter the site and unlock access to links on signage, sponsorship, custom floor space and advertising opportunities, as well as interactive floor plans, so they can decide exactly where they want to be on the show floor.

The site is designed so exhibitors can plan their show presence with ease and it encourages them to develop a marketing strategy with one-on-one help from E3 marketing mavens—a win-win for E3 and for its partners.

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