Dr Pepper Tour Targets Hispanic Teens with Club23 - Event Marketer

Dr Pepper Tour Targets Hispanic Teens with Club23

DB_Silver_Dr. Pepper_2010 Ex
Brand: DR. PEPPER SNAPPLE GROUP
Agency: LOPEZ NEGRETE COMMUNICATIONS
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2010
To create brand relevance and familiarity between its product and young Hispanic consumers, the Dr Pepper Snapple Group hit the road with its Vida 23 road tour. The centerpiece of the tour was a triple-wide…
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