Dos Equis Mixes Fire Breathers with Sampling in Miami - Event Marketer

Dos Equis Mixes Fire Breathers with Sampling in Miami

DB_DosEquis_2007 Ex
Brand: DOS EQUIS HEINEKEN
Agency: MIRRORBALL
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2007
As if Miami isn’t hot enough, the temperature reached new heights when Dos Equis tapped into the city’s annual 24/7 week-long Winter Music Conference to promote its imported Mexican beer and “Mexicool,”…
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