Dos Equis Creates ‘Interesting’ Academy to Recruit Targets - Event Marketer

Dos Equis Creates ‘Interesting’ Academy to Recruit Targets

DB_DosEquis_Book1
Brand: DOS EQUIS
Agency: MIRRORBALL
Year: 2010
Party people are always on the go, so to keep up beer brand Dos Equis created the Most Interesting Academy. Targeting 21- to 34-year-old affluent educated men, the program stemmed from its Most Interesting…
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