Discovery Produces a Stunning Multi-Media Canvas
The 2014 Discovery Upfront in the Jazz at Lincoln Center’s Rose Theater in New York City offered a larger than life experience. The goal was to produce a massive multi-media canvas on stage where each network could customize its unique visuals for the audience, giving potential advertisers the opportunity to preview the network’s upcoming programming line-up, and ultimately generate advertising revenue. Discovery has a reputation for distributing visually stunning content (Animal Planet and Discovery are just two of its many channels). This year’s Upfront utilized audio, video, lighting and LED to support the impactful nature of its TV offerings on stage.
To create this canvas, a 17-foot by 51-foot front projection raised center screen showcased Discovery’s HD media surrounded by a backdrop of high-resolution 11.25 MM LED tiles that enhanced content and could be used to create a larger canvas of images supporting the visuals on the main screen. Three Barco HDF-W26 projectors for the main screen displayed the high-definition media driven by a four-camera HD flypack system. If this all sounds high-tech, you can bet it was, along with a state-of-the-art speaker system and a full complement of LED fixtures and moving lights.
According to Discovery’s second quarter 2014 results, revenues after the Upfront increased 10 percent over the second quarter a year ago.