DirecTV Trains Agents with a Pair of Modular Trailers - Event Marketer

DirecTV Trains Agents with a Pair of Modular Trailers

DB_Gold_DirecTV vehicle_2010 Ex
Brand: DIRECTV
Agency: IMG LIVE SPEVCO
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2010

For its 2009 Sell and Save Tour, DirecTV re-purposed two existing 53-foot single-stage trailers into mirror images of one another, allowing the brand to deliver the same message at different call centers simultaneously and meet the rigorous event schedule of the tour, which visited 19 call center locations in five weeks giving 5,600 sales agents targeted education about key products. The design included modular elements (portable eight-foot by eight-foot education pods, expandable awning structures, flexible interior design) to satisfy the need to bring the two vehicles together for one big show or be stripped down to meet individual call center shows after the tour ended. Each pod hosted a subject matter expert who gathered groups of agents around a touch screen for a presentation about the products.

Q&As offered on plasma touch screens inside the pods engaged several call agents at a time. After visiting each pod area, they headed to the Reward Zone, a 14-foot by 40-foot covered outdoor space on the side of the exhibit. DirecTV programming streamed live on two 46-inch Samsung LED screens that were attached to the trailer. Agents that went through the program performed more than 24 percent better than their non-trained counterparts.

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