Dial for Men Provides Good, Clean Fun at Camp Dirt - Event Marketer

Dial for Men Provides Good, Clean Fun at Camp Dirt

DB_Dial_2012 Book
Brand: DIAL FOR MEN
Agency: RED TETTEMER + PARTNERS REVOLUTION
Year: 2011

Camp Dirt promised 10 pairs of consumers a chance to experience a weekend of fun and filth at the C Lazy U Ranch in Granby, CO.

The program played up Dial for Men’s tagline, “Get your dirt on. We’ll get it off.” Nine men and one woman were selected by a social media-driven sweepstakes and each received a trip to the ranch with a teammate of their choice.

Contestants were driven from Denver to the venue for Friday night’s kickoff party. Saturday activities included the Swamp Bowl (a football game on a muddy field) and bulldozer drag racing, with plenty of opportunity for great food, drink and cleaning up between events, thanks to Dial’s products. Sunday featured a paintball competi- tion, an ATV rodeo and an epic mudslide for the final splash—a 50-foot long slide ending in a four-foot-deep mud puddle.

Dial chose the “dirtiest” team as the grand prize winners, and buddies from Florida split the $10,000 check. But the participants told Dial that the prize money became secondary to the experience and the memories they collected during the weekend.

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