Diageo Woos Bartenders with a Shot of Education - Event Marketer

Diageo Woos Bartenders with a Shot of Education

DB_EX_Diageo_2005 Ex
Brand: DIAGEO
Agency: US CONCEPTS
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2005
Recognizing that its on-premise efforts don’t fly without buy-in from the men and women pouring the drinks, Diageo embarked on a dedicated effort to woo bartenders. To encourage bar staff to stock—and…
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