Delta's Song Out-Sings JetBlue with a Holiday Pop-Up - Event Marketer

Delta’s Song Out-Sings JetBlue with a Holiday Pop-Up

DB_SongStore_2004 Ex
Brand: DELTA AIR LINES SONG
Agency: LIME
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2004
Delta Air Lines’ Song out-experienced JetBlue when it opened a 2,700-square-foot branded store in Manhattan’s SoHo district during the holiday season, allowing New Yorkers to come in off the street…
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