Delta Uncorks a Wine Strategy at Miami Festival - Event Marketer

Delta Uncorks a Wine Strategy at Miami Festival

DB_Gold_Delta_2009 Ex
Brand: DELTA AIR LINES
Agency: MKG
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2009
To extend its fine wine experience beyond its in-flight miniature bottles, Delta Air Lines created a full-fledged gourmet experience at last spring’s South Beach Wine and Food Festival in Miami. The…
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