Delta Paints the Sky Pink for Breast Cancer Awareness - Event Marketer

Delta Paints the Sky Pink for Breast Cancer Awareness

DB_Delta_2007 Ex
Brand: DELTA AIR LINES
Agency: IGNITION
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2007
Delta Air Lines painted the sky, or to be more exact, one of its 757s, pink to raise awareness of breast cancer and to show its commitment to finding a cure for the disease. Working with the Breast Cancer…
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