Dell Records Demo Data with a New Dashboard - Event Marketer

Dell Records Demo Data with a New Dashboard

DB_Dell_2011 ETA
Brand: DELL
Agency: 3D EXHIBITS
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2011

If you don’t have an event dashboard these days, you’re probably missing out on some pretty key data that could drastically improve the performance of your portfolio. Dell embraced the power of the dashboard this year by leveraging its own technology—an Inspiron duo tablet—to create a handheld demo with a “duo” role: as a lead management tool and as a mobile demo station that enabled customers to drive their own experiences. At trade shows, staff members were equipped with a tablet.

The rep scanned the visitor’s badge at the beginning of the encounter, then used the tablet to deliver content. Over time, the rep transferred the Dell Inspiron duo into the hands of visitors, who then selected their own content and follow-up materials. This pass-off transformed the engagement into a hands-on interactive experience for the visitor and untethered staffers from the typical stationary demo. Team leaders could look at the number and length of engagements per rep and make adjustments on the fly.

Thanks to the dashboard, Dell knows who visited which shows, which stations they visited, how many times they returned during the show, what literature they requested and how much total time they spent in the exhibit.

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