DealerSocket Takes Projection Mapping to the Streets - Event Marketer

DealerSocket Takes Projection Mapping to the Streets

DB_DealerSocket_2014 ETA
Brand: DEALERSOCKET
Agency: MULTI IMAGE GROUP
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF PROJECTION MAPPING
Year: 2014

Software company DealerSocket wanted to make a big statement to cap off its 2014 User Summit. With clients to impress and a desire to map the ideas of innovation and technology back to the DealerSocket brand, the stakes for the perfect send-off were high. It doesn’t get much higher, or bigger, than the side of a six-story building, which is exactly what the company used as the canvas for its ROCKIT party and projection mapping experience.

With the six-story and 80-foot-wide façade of the Hard Rock Hotel in San Diego as the blank canvas, guests below were treated to an immersive experience filled with light, sound, music and graphics. New Christie projectors provided a clear image that was so bright it could be seen from miles away. Mad Mapper was used to shape the video content and ensure that the images were perfectly aligned with the existing building. The team used perforated vinyl on the 48 windows to provide a clear surface on which to project. And an audio-syncing system was used to translate the ambient music and images of the audience into visually impactful, real-time graphics.

Attendees and internal employees were delighted by the results and, as a result, have already committed to another projection mapping event in 2015. Rock on.

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