DaimlerChrysler Heats Up a Media Event in a Firehouse - Event Marketer

DaimlerChrysler Heats Up a Media Event in a Firehouse

DB_Bootman_2004 Ex
Brand: DAIMLERCHRYSLER
Agency: CLEAR!BLUE
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2004
Winning over the media at the North American Auto Show ain’t an easy task, but Clear!Blue made it happen with an interesting program for client DaimlerChrysler. With the key objective of countering…
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