Concert Activations Deliver Results for Schick - Event Marketer

Concert Activations Deliver Results for Schick

DB_Schick_2012 Book
Brand: SCHICK
Agency: AMPLITUDE MARKETING GROUP
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2012
Schick’s Quattro for Women brand of razors integrated its sponsorship investment across multiple online and offline channels around its tie to Katy Perry’s California Dream Tour. The initiative targeted…
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