Comcast Touts its New Platform With Interactive Games - Event Marketer

Comcast Touts its New Platform With Interactive Games

db_comcast_edta_2016
Brand: COMCAST
Agency: GMR MARKETING
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2016

The X1 Challenge Tour traveled to 13 markets to tout XFINITY X1, a Comcast platform that allows consumers to access all of their entertainment on all of their screens. Challenge Tour activities included X1 live service demos, a series of interactive challenges and a NASCAR virtual reality experience.

A motorcycle game showcased X1’s superior internet speed. Participants sat on futuristic motorcycles as they watched their path on screens mounted in front of them. While riding in “competitor” speed, they moved slowly. “X1 Boosts” sped up the motorcycles and triggered a fan to blow on them, physically simulating the X1’s faster internet speed. Participants received images of themselves at both speeds for social media sharing. In a game-show style engagement, attendees answered 10 questions that reinforced XFINITY as the “obvious choice.” A Mobility Video station that demonstrated the effectiveness of XFINITY service in various locations, a demo lounge and the VR experience rounded out the activation.

The technology simplified and amplified the main message of the program—that XFINITY X1 is the superior product—to more than 27,000 consumers who engaged within the footprint. The campaign generated more than 850 leads and 250 on-site sales. Pretty… Xcellent.

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