Comcast Employs a Three-Pronged Sponsorship Strategy - Event Marketer

Comcast Employs a Three-Pronged Sponsorship Strategy

2016 Ex_EX_Vehicle_XFinity
Brand: COMCAST
Agency: CRAFTSMEN INDUSTRIES GMR MARKETING
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2016
As the official entertainment provider of NASCAR, XFINITY wanted to get fans’ motors running while demonstrating the power of its X1 Entertainment operating system. With a three-pronged activation strategy…
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