Coke Targets Young Demo with 20-Day Music Festival - Event Marketer

Coke Targets Young Demo with 20-Day Music Festival

DB_Silver_Coke_2006 Ex
Brand: COCA-COLA
Agency: THE PROMARKET GROUP
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2006
Coke Israel wanted a music-based event that would target the 15-to-25 age bracket and highlight its brand messaging to a larger audience. The third annual Coca-Cola Music Village event was a 20-day festival…
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