Coke Marks the Olympics With Teen-Centric Activities - Event Marketer

Coke Marks the Olympics With Teen-Centric Activities

DB_Coca Cola_Olympics_EX 2017
Brand: THE COCA-COLA CO.
Agency: HAVAS SPORTS & ENTERTAINMENT
Awards: EX AWARDS — BEST OLYMPICS ACTIVATION
Year: 2017
For Coca-Cola, the Olympics are like an old friendship—an 88-year-old one. But despite the historic age of the Games and its partnership, Coke wanted to make sure that its sponsorship program and the…
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