Coke Goes Green as Thousands Celebrate 125th Birthday - Event Marketer

Coke Goes Green as Thousands Celebrate 125th Birthday

05.07.11 Coke 125
Brand: COCA-COLA
Agency: IGNITION
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2012
Coke’s 125th Anniversary Concert was more than a traditional birthday celebration. It was an engaging experience that thanked the people, places and partners that had contributed to the company’s success—and…
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