Coca-Cola's Drinkable Billboard Samples to the Masses - Event Marketer

Coca-Cola’s Drinkable Billboard Samples to the Masses

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Brand: COCA-COLA
Agency: IMG LIVE OGILVY & MATHER SPECIALIZED MOBILE EXHIBITS
Awards: EVENT TECHNOLOGY AWARDS
Year: 2015
There are the billboards that one sees off in the distance while driving down the highway, and then there is this billboard—one that dispenses fresh, bubbly Coke Zero to masses of Millennials captivated…
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