Coca-Cola Tasting Room Offers Multisensory Moments - Event Marketer

Coca-Cola Tasting Room Offers Multisensory Moments

db_cocacola_edta_2016
Brand: THE COCA-COLA CO.
Agency: MOSAIC
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST CONSUMER ENVIRONMENT
Year: 2016

To re-introduce Coca-Cola to Canadians as a beverage to experience, Coca-Cola created the Coca-Cola Tasting Room in an industrial cool environment that offered multisensory moments with the soda—and plenty of socially-sharable moments, at that. All five of the senses were used to create visually appealing experience rooms in a journey led by a “Coca-Colier.”

There were edible coke tasting bubbles created with Coca-Cola syrup served on an iconic red and white-striped straw. There was a 20-foot-long ribbon chandelier created with 45 iridescent rings, copper pots hung from the kitchen ceiling offering a photo-worthy effect, and a wall constructed of 1,500 bottles; there was a six-foot ice sculpture hand carved to look like the Coca-Cola contour bottle. The “Taste the Feeling” advertising messaging came to life with live vignette models that told different stories of moments made better by enjoying a cold Coca-Cola.

And outside, a five-story projection mapping experience featuring the Coca-Cola glass bottle with animated effervescence and ice cubes finished off with a 26-foot bendy straw.

 

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