Coca-Cola Promotes a Human Connection - Event Marketer

Coca-Cola Promotes a Human Connection

DB_CocaCola_2015 Ex
Brand: COCA-COLA
Agency: MOMENTUM WORLDWIDE
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2015
Happiness is always better shared, and through its “Share a Coke” campaign, Coca-Cola took this idea to the next level. Many consumers today have begun to rely on connection technologies such as email…
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