Citi Targets Music Fans with an Instagram Contest - Event Marketer

Citi Targets Music Fans with an Instagram Contest

DB_Citi_2014 ETA
Brand: CITI
Agency: MAC PRESENTS THE UPRISING CREATIVE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF INSTAGRAM
Year: 2014
Citi last year partnered with John Mayer to provide cardmembers access to various touchpoints, like receiving his new album “Paradise Valley” prior to its release. But to amplify the partnership and…
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