Cisco Roadshow Educates Business Owners - Event Marketer

Cisco Roadshow Educates Business Owners

DB_Gold_Cisco_2006 Ex
Brand: CISCO
Agency: MAC MEETINGS & EVENTS
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2006

To reach business customers who typically don’t travel off site for events, Cisco used its Network on Wheels Roadshow to bring computer network systems right to their doorsteps. Loaded with the latest Cisco technological solutions for small- and medium-size business owners, eight NOW vehicles were on the road five days a week, hitting multiple locations in each market and conducting a total of 759 seminars in ’05. Inside the shuttle-style vehicles, visitors watched presentations on a huge plasma screen. Laptops lined a countertop equipped with video cameras for videoconferencing, while server and wireless access equipment was stored to the side on glass shelves. Bench seating allowed six at a time to sit and take in the presentations.

Cisco got an impressive 68 percent of invitees to attend, and a total of 9,280 participated during the year.

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