Cisco's Social Media Command Center Drives Key Messaging - Event Marketer

Cisco’s Social Media Command Center Drives Key Messaging

ETA_Social_Cisco_2015
Brand: CISCO
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-B) EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2015

Cisco Live spans five days and involves hundreds of thousands of partners, influencers and customers, both in-person and virtually. Social media utilized before, during and after the event helps the company leverage their interest and enthusiasm into a thriving year-round community that amplifies key messages beyond the event’s ecosystem and enhances the experience for all 26,000 attendees.

User-generated content and sharing across social media built awareness and generated buzz pre-event. On-site, an eye-catching Social Media Command Center within a Social Media Hub across from registration monitored real-time engagement, tracked lead generation and promoted the Cisco Live (#CLUS) brand. Social media also drew virtual participants into high-profile keynotes and other sessions. Each day, attendees received personalized high-res digital photographs, inscribed with an autograph and the participant’s name, from that day’s featured conference celebrity. Nothing like a message from Aerosmith to generate a little excitement!

Through Sprinklr technology team members monitored the social stream, responding to activity and requests within minutes. Custom-designed social media visualizations utilized DG Logic’s technology. Digigraph provided custom content sought after by attendees. The team incorporated Cisco’s Spark technology to create virtual “rooms” for collecting social content. It all added up to record levels of activity for Cisco’s social communities.

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