Cisco Live's Command Center Drives Social Chatter - Event Marketer

Cisco Live’s Command Center Drives Social Chatter

db_cisco_edta_2016
Brand: CISCO
Agency: IN HOUSE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF SOCIAL MEDIA
Year: 2016

Cisco Live used social media to create a truly “attendee-aware” event that recognized attendee contributions to the conversation and forged an ongoing connection with the Cisco brand. Prior to the event, user-generated content on Twitter and a Facebook caption contest built awareness and generated interest and excitement. On-site, a social media command center monitored engagement and promoted the Cisco Live (#CLUS) brand, and a physical tweetup inspired more conversation. Selected social updates received special mention during the keynote walk-in.

The Cisco team used Sprinklr to monitor and respond to social media activity as a team. The team also used Cisco’s own Spark technology to create “rooms” for collecting social content that members could pull for brand updates and helped in broadcasting real-time quote graphics from the event. Snapchat and Facebook Live allowed on-site and remote attendees to participate regardless of location.

Ultimately, attendees became de facto Cisco ambassadors due to their deeper engagement at Cisco Live and their enthusiastic response to conversation opportunities. They created more than 732.2 million total impressions during the week of the event and nearly 91,000 mentions of Cisco Live on Facebook, Instagram and Twitter.

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