Cisco Draws Attendees with Pre-Event Email Strategy - Event Marketer

Cisco Draws Attendees with Pre-Event Email Strategy

DB_Gold_Cisco_2005 Ex
Brand: CISCO
Agency: LIVE MARKETING
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2005

Cisco pulled out all the stops in hyping its exhibit at Supercomm in Chicago, making sure it would generate attention—and booth traffic—among potential clients at the telecom trade show.

Three months before the event, the brand sent prospective attendees invitations to its booth and info about Cisco’s pre-show Web site, which listed a schedule of events at the exhibit, descriptions of the demos and presenters’ bios. A series of three email messages followed, reminding potential attendees to stop by during the show.

At Supercomm, banners throughout the concourse spread Cisco’s message, technology demos showed what the brand had to offer and reps handed out t-shirts in exchange for attendee data on lead-gen cards. Over the course of the three-day show, 2,700 guests attended Cisco’s 55 presentations, and 3,400 left contact info. The company also hosted an after-hours party for key customers.

Cisco reported that more than 2,700 prospects attended presentations, and 3,400 left contact information.

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