Cisco Draws Attendees with Pre-Event Email Strategy - Event Marketer

Cisco Draws Attendees with Pre-Event Email Strategy

DB_Gold_Cisco_2005 Ex
Brand: CISCO
Agency: LIVE MARKETING
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2005
Cisco pulled out all the stops in hyping its exhibit at Supercomm in Chicago, making sure it would generate attention—and booth traffic—among potential clients at the telecom trade show. Three months…
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