Cisco Boosts its IoT Tech with Immersive VR - Event Marketer

Cisco Boosts its IoT Tech with Immersive VR

db_cisco2_edta_2016
Brand: CISCO
Agency: INVISION COMMUNICATIONS
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Year: 2016

After dipping its toes into virtual reality at this year’s Internet of Things (IoT) demonstration area, Cisco’s attendee engagement at Cisco Live will never be the same again. Oculus Rift and VR Cardboard experiences, along with a mouse-enabled 360-degree video engagement, generated buzz at the event and drove traffic to the booth. Cisco was so pleased with the results, it has since taken the experience to other events, including its largest sales conference, Global Sales Experience (GSX).

VR enabled Cisco to demonstrate how its IoT technology improves reliability, visibility, efficiency and cost in its top three revenue-generating vertical markets—utilities, transportation and manufacturing. Created in character-generated (CG) style over live action, the five-minute demos provided an immersive experience that gave viewers the freedom and control to move around the scenes happening in front of them at one of three Oculus Rift gaming stations at the booth. Attendees who scanned their badges also received complimentary Cisco Live-branded Google Cardboards to view the demos on their own mobile or desktop devices. A 360-degree video version of the demos also played on Cisco’s public YouTube channel. Attendees who participated in the demos were entered to win an Oculus Rift.

More than 3,000 people sat through the Oculus Rift demo and received a VR Cardboard. Response was so great that Cisco ran out of the VR Cardboards by the last day.

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