Cingular Immerses Fans in 'Futbol Fiesta' Experience - Event Marketer

Cingular Immerses Fans in ‘Futbol Fiesta’ Experience

DB_Silver_Cingular_2006 Ex
Brand: CINGULAR WIRELESS
Agency: RELAY WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2006
Cingular created a national program targeting Mexican-Americans as part of its sponsorship of the Mexican national soccer team. The live events at stores and at the team’s games were backed by consumer…
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